Finally back to my blog, with a busy year full of “other things” intervening. But I’m looking forward to moving ahead — and offering a few helpful insights here and there as I (and my colleagues) continue our adventures in financial writing and editing.
One of the greatest of those adventures of course is trying to convince investment executives (and their legal reviewers!) that using strong, simple words that will engage, delight, educate, and motivate can actually increase engagement, save money, build their brand, AND increase sales.
That’s why I’m glad I joined the Plain Language Advocates group on LinkedIn earlier this year. The members always offer good food for thought and frequently unearth terrific research that supports the thesis that clear writing IS good for business.
They also bring some humor to the struggle. Like the Dilbert cartoon below, penned by Scott Adams in 1992 and recently resurrected by a Plain Language group member. It pretty much says it all.
Talk to you soon!