when is print better

Digital or Print? – Revisiting the debate

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In an intriguing MarketingProfs.com post last spring, Doug Stern observed that “digital or print” is the new “paper or plastic.”  It’s hardly news that most companies have moved from delivering print messages via the USPS to going totally online for a variety of economic and philosophical reasons:  to “go green,” to save money on paper and postage, to get to market more quickly, and to tap into … [Read more...] about Digital or Print? – Revisiting the debate