messaging strategy

A design colleague and I were asked recently to help find a solution for a marketing piece that was in its eighth round of revisions.   Imagine.  Eight rounds!   Unfortunately, at this point, the client had begun both re-writing and re-designing the piece herself, apparently despairing of ever getting what she needed.  On further analysis, we (designer and I) decided that – before putting … [Read more...] about When Eight is Enough, Time for a Messaging Strategy